Why are women so fascinated by shoes? Here is my take.
Once I had a conversation with a client Ms. X about her struggles trying to decide between working for someone else versus starting her own venture in a very competitive field. When we were discussing her options and the never ending chain of trials that resulted in errors, I had a vivid association.
Instead of just looking for a new pair that fits her size and style she seems to be always trying on somebody else' used shoes.
The shoes analogy seemed to transpire and lo and behold X did start on her own. But not before she was able to see the niche that was truly her own, making her offering unique and new, hence without existing competitors.
Shoes might have this special meaning since, unlike clothes; they can not be easily washed and altered for the size. A fit is a fit is a fit - so shoes lend themselves well to becoming a symbol of one's true identity.
PS. Client confidentiality is very important to me. No identifying details will be revealed, unless I get an explicit permission from the client.
PPS Musing on men and shoes might be coming soon... Or not :) Stay tuned!