Sep 19, 2010
Snob - Magazine musing
I am puzzled… For those not in the know - Snob is a Russian-language magazine, coming to the US this September. It’s sold at B&N, so it’s not targeting the Brighton Beach crowd. Made me very curios to see what’s it all about – I do enjoy Linor Goralik lj and that’s how I learned about Snob originally.
I am still trying to understand what the product is, who the target audience is, and how marketing strategy ties one to the other… I looked through the pages - Snob does look good and a few pieces looked interesting, but Snob was the only magazine in its section in B&N, sealed in plastic and thus unavailable to browse over in the coffee shop (unless you are willing to break the rules of course :). (Which I did not! -just for the record! :)
I did not know what to expect from the presentation event yesterday – and it was nothing what I expected :). If it was a “meet the writer Linor Goralik” – it was quite nice, albeit there was some room for improvement when it came to logistic of the event. If it was a presentation for the new magazine… then it most likely was not… I’ve been wrong before, but my feeling is that something about Snob and its message will have to change in order to get the hearts and wallets of Russian-speaking Americans it claims to target.
Bottom line, it is an interesting idea and I think it has a lot of potential. Given the blockbuster funding (a rare luxury for the media these days, and especially Russian-language media in the US) and with the right people and strategy - there is a lot that Snob can achieve.